WE'RE UP TO GOOD
We have a vision to bring the world a "better for the people and for the planet" beverage. Our quest led us to create a clean, energizing generation of pop, for a modern sustainable lifestyle: "A mindfully caffeinated uplift made from upcycled, wholesome ingredients."
DRINK GOOD
POWER GOOD
CASCARA
IT'S THE FRUIT • NOT THE BEAN
Cascara is nature’s original energy source. It’s the fleshy fruit around the coffee bean! Some people might not know that the coffee bean is just the pit inside a berry. Cascara contains caffeine, is rich in antioxidants, and has a wonderful fruity taste.
COFFEE BEAN
In coffee farming, typically only the beans are preserved. The fruit is removed and is simply a waste product.
COFFEE FRUIT
We upcycle coffee fruits to reduce waste, decrease water usage, and brew the sun-dried fruits into an energizing beverage that tastes bigger than the bean.
