Protecting your private information is important to us. This Privacy Policy applies to and Sustainable Coffee Fruit Co., Inc. and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Sustainable Coffee
Fruit Co., Inc. include and UP TO GOOD. By using the UP TO GOOD website, you consent to the data practices described in this statement. This site is targeted to users in the United States.


In order to better provide you with products and services offered on our Site, UP TO GOOD may collect personally identifiable information, such as your:

- First and Last Name
- Company Name
- Mailing Address
- E-mail Address
- Phone Number

If you purchase UP TO GOOD's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

UP TO GOOD may also collect anonymous demographic information, which is not unique to you, such as your:

- Age
- Gender

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.​


UP TO GOOD collects and uses your personal information to operate its website(s) and deliver the services you have requested.

UP TO GOOD may also use your personally identifiable information to inform you of other products or services available from UP TO GOOD and its affiliates.​


UP TO GOOD does not sell, rent or lease its customer lists to third parties.

UP TO GOOD may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to UP TO GOOD, and they are required to maintain the confidentiality of your information.

UP TO GOOD may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on UP TO GOOD or the site; (b) protect and defend the rights or property of UP TO GOOD; and/or (c) act under exigent circumstances to protect the personal safety of users of UP TO GOOD, or the public.


UP TO GOOD may keep track of the websites and pages our users visit within UP TO GOOD, in order to determine what UP TO GOOD services are the most popular. This data is used to deliver customized content and advertising within UP TO GOOD to customers whose behavior indicates that they are interested in a particular subject area.


Information about your computer hardware and software may be automatically collected by UP TO GOOD. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the UP TO GOOD website.


The UP TO GOOD website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize UP TO GOOD pages, or register with UP TO GOOD site or services, a cookie helps UP TO GOOD to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same UP TO GOOD website, the information you previously provided can be retrieved, so you can easily use the UP TO GOOD features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the UP TO GOOD services or websites you visit.


This website may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.


UP TO GOOD secures your personal information from unauthorized access, use, or disclosure. This site is operated in and directed to those in the United States. If you are located in another jurisdiction, please know that your information will be transferred to, stored, and processed in the United States. It is important to note that the privacy laws in the United States may not be as comprehensive as those in other countries.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.


UP TO GOOD does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.


From time to time, UP TO GOOD may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from UP TO GOOD or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from UP TO GOOD, you may opt out of such communications by email or an unsubscribe functionality.


We may store your data on servers provided by third party hosting vendors with whom we have contracted.


UP TO GOOD reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.


UP TO GOOD welcomes your questions or comments regarding this Statement of Privacy. If you believe that UP TO GOOD has not adhered to this Statement, please contact UP TO GOOD at:

Sustainable Coffee Fruit Co., Inc.
3372 Peachtree Rd #115
Atlanta, GA 30326


Effective as of 01/01/2022